Since it?s inception in 2008, Rector Communications, based out of Indianapolis, In., has devoted itself to a single goal: helping to improve its clients? ability to reach a target demographic and succeed. The young company continues to make waves within the promotional industry to this day, and can attribute its success to the ability to maintain customer relations in a personal, professional manner and continuing innovations in the promotional field.
With a full-time work force of eight in its corporate along with additional collegiate sales reps. and technicians; Rector Communications, helmed by CEO Thomas Rector, places quality and care at the forefront of every operation. Standing by their unique 10-year guarantee, the company is leading the industry in combining the traditional promotional industry with the use of information gathering technology in order to fully utilize methods such as incentive based lead generation, on demand printing, and ecommerce solutions.
Rector views the company?s smaller work force as a positive. It gives the company a face while its representatives work closely with clients. ?It allows us to have a more customer focus, and really know what are clients are trying to accomplish, know their needs are and become an extension of their marketing department as opposed to just being a vendor and provider,? says Rector. The company even goes out of its way to make sure clients are cared for. ?As often as we can, we?ll have items shipped to us in order to hand-deliver to our client,? says Rector. ?This process allows us to keep an eye on quality, but more importantly we care for our clients and like to see them as often as possible.?
At the heart of their work is information technology. Rector Communications utilizes promotional items to generate customer interest and participation, then infuses computer systems, produced by Rector Communications, gather consumer behavior information through various systems. Their complex capabilities have been pioneered by the company, and has a proven track record for improving clients? ROI, decision making ability, and marketing efforts.
?The functions are different for every company,? says Rector. ?Because they all have different needs and objectives, once we do our homework and research our clients culture and image we then know what the best options are. We can start to navigate the direction that is best for a company?s target and brand. We do our best to be that information source that makes a difference.?
Starting its sixth year in operation, the RectorCom is enjoying continued success and personally works with over 250 clients and offers 800,000 promotional products, complementary graphic design, system development, fulfillment, and product consulting. In addition, Rector Communications is constantly searching for new products to offer clients so that the best options are always available.
Source: http://www.rectorcom.com/2013/08/rector-communications-more-than-screen-printing-and-embroidery/
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