Brentford's new chairman wants to Crown Griffin Park with Championship football
8:00am Saturday 29th June 2013 in Sport By Graham Moody, Sports Reporter
New Brentford chairman Cliff Crown has promised to deliver Championship football to Griffin Park without breaking the bank.
The Bees director was named as the new non-executive chairman on Tuesday, taking over from predecessor Greg Dyke following his exit to become independent FA chairman.
Having been a director at the Bees for the past year and sitting in on board meetings before that as owner Matthew Benham?s business adviser, Crown is now the man in charge and is not beating about the bush in terms of what he wants to achieve, both on the pitch and off it.
?Automatic promotion is our objective,? he said.
?Our objective last year was to reach the play-offs and we got extremely close to getting automatic promotion.
?And now, with the new signings we have made and the work we are doing to improve the squad over the next few weeks, there is no doubt automatic promotion is the goal.
?I would like to think I can put my own mark on things too.
?I am very focused on strengthening the core of the business, improving the top line and making sure the overheads are managed properly.
?I think I have a much more financially based focus as that is my background but I can?t possibly begin to imagine how I can ever match Greg Dyke as a personality.
?He is a really good guy who did a great job. He wasn?t afraid to tell people what he thought and I think I am very similar ? if I believe I am in the right I will say so.?
The chartered accountant, who has 30 years? experience of advising owner-managed businesses, grew up in north London and was not a Brentford fan before becoming involved in the club.
But, since he started going to Griffin Park, he has been won over by the Bees faithful.
?I didn?t grow up as a Brentford fan, but I have very much become a fan,? he said.
So close: Harlee Dean scores in the 2-1 play-off final defeat to Yeovil, but Cliff Crown is convinced the Bees will reach the Championship
?There is a great fan base and it has the potential to be bigger. If we can deliver better results on the pitch then I?m confident we will encourage more supporters to come.
?I wouldn?t be naive enough to think we can fill Griffin Park every week but it is without a doubt a clear strategy for the club to get more fans in, as it makes good business sense.
?We want to move forward and into the Championship over the next year or two and, once we do that, that will bring the crowds.?
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