Saturday, July 7, 2012

The Best Real Estate Marketing Ideas | eragroup-ho.com

If you?re looking for real estate marketing ideas to boost your leads, then this brief article will help you get what you need. We?ll cover several areas such as bumper stickers, flyers, article marketing, building your own Website, creating a local resource guide, building a community portal and hosting radio call in shows. Once you?ve reviewed these ideas, you?ll have a great place to start your newest marketing efforts for more leads.

Bumper stickers have been around for a long time and have been one method for branding yourself. Their benefits include a free way for people to support you. It doesn?t cost friends and family members a penny to put one on but it still allows them to help your business out. What needs to be updated is the message the you use on the bumper stickers. The usually branding no longer works. Instead use the space to display the URL to your Website where you can convey a much more detailed message.

Flyers are one marketing method that have proven to work over decades. You?ll need to learn a few tricks around creating ones that get clients to call but they work. They are cheap to produce and distribution is cheap as well. Strongly consider flyers as an effective part of your marketing arsenal.

You may want to consider writing articles for local publications as well. This won?t cost you anything more than a bit of your time. If you write a useful piece, you will be viewed as an authority in the field and consistently writing these articles can help greatly to establish your brand.

You absolutely must have your own Website. Even if you?re an agent working for a broker and they provide you a Website, you still need your own personal site. That way, you will always own it and have complete control over it. A Website gives you a platform from which you can deliver more useful content to potential clients looking for local real estate information. People buy from other people that they know, like and trust. A Website gives you an opportunity to provide value and build that trust.

Consider creating a local resource guide. It can be a small pamphlet or brochure that local businesses can give away. By creating it yourself, you can sell advertising to other types of businesses while making sure that you?re the only real estate business who?s listed. The fact that you will also be the author of the guide is yet another way to be seen as an authority in all things local.

Create a local Web portal. This is kind of like a Website designed in the same manner as a local resource guide. As more and more businesses and people move online, your marketing will have to adapt as well. Create an online version of a local resource guide and feature your brand as the number one resource for real estate information to drive leads and build your brand.

Put these real estate marketing ideas to good use and watch your leads increase and your commissions soar. This knowledge can make you the local real estate super star.

Source: http://www.eragroup-ho.com/the-best-real-estate-marketing-ideas/

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