To Drive More Sales, Twitter Updates Its Ads Dashboard With More Data On Performance, Analytics And Spend

In the route to growing revenues, Twitter has been making a lot of upgrades to its advertising services -- most notably through the release of an API -- and today the social network added to that with the release of a new, upgraded dashboard for the Twitter Ads center. The new interface provides significantly more data to make it easier for brands to measure how ads are performing on the network, in a bid to get those brands to spend more.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/V2Zi826u0ok/

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